Hey team, A couple months ago, I made a different kind of video for YouTube than usual. Instead of doing another quick tips video or sharing a take on what might be working… …I decided to sit down, go through all the recent updates from Adam Mosseri (Instagram’s CEO), and piece together the stuff that actually matters. It took a fair bit of time researching, sorting through it all, and scripting it properly… But I’m glad I did it. Because that video is now sitting at 107,000 views and still...
3 months ago • 1 min read
Hey team, The content game is evolving fast, and what worked a year ago is already getting stale… …Algorithms are shifting, audience attention spans are shrinking, and creators who don’t adapt will be left behind. But if you pay attention, you’ll notice patterns… …Certain content formats are crushing it right now, keeping people hooked, and driving insane results. And looking ahead in 2025, a few stand out more than the rest. Here are the three formats I see winning right now that are only...
3 months ago • 2 min read
Hey Team, I’ve put together a simple, no-fluff 4-day email course on Instagram lead generation. It breaks down the exact system that helped one of my clients pull in 2,700 leads from just one reel. Each day, you’ll get one short email with a key lesson: Day 1: Creating a lead magnet that actually gets people to sign up Day 2: Optimising your profile to turn visitors into followers and followers into leads Day 3: Getting traffic without spending a cent on ads Day 4: Automating the process the...
4 months ago • 1 min read
Hey team, Instagram's CEO has recently dropped 17 different algorithm tips and growth hacks to help you understand Instagram and grow faster in 2025. So I went out and spent some time analysing his videos, interviews, and press releases to compile a list of the most effective tips to grow in 2025, direct from the source. Here are some key points you need to know: 1. Stories Are Your Secret Weapon Stories won't directly get you new followers, but they're crucial for growing your audience....
4 months ago • 1 min read
Hey Reader, The other day, I tried something a bit different... ...It took me all of 60 seconds, and it ended up getting my client nearly 60,000 views and 824 new followers without spending a cent on ads. Here’s what happened: I work with a podcast, helping them grow on YouTube, Instagram, and TikTok. For them, normally, we post: 3–8 minute clips on YouTube Short 10-60 second clips on Instagram and TikTok But lately, I’ve been hearing that TikTok and Instagram are starting to push longer...
5 months ago • 1 min read
Hey Reader, Have you been struggling to create content with ease that grows your audience? Well, I just shot this short video called... 'The Easiest Way to Grow on Instagram in 2025' Here’s what I cover: The simple content strategy that has helped my clients get millions of views. How to make videos people actually want to watch. How one quick video got over 500K+ views. A step-by-step approach to implement this content strategy. How to do this without fancy editing or complicated strategies....
5 months ago • 1 min read
Hey team, Happy new year! I hope its been a good break for you and your loved ones and you're all refreshed and ready to go into 2025 This year, Im back with weekly email newsletters breaking down whats working, whats not and how you can grow your audience and generate more customers from social media So, to kick things off, here's some interesting data I found about what causes a short form video to perform well on social media... The drop off in retention between the third and fifth second...
6 months ago • 1 min read
Hey team, Instagram have just dropped a big new feature And whilst most of the time, they're pretty lackluster, this one could be a game changer They've created 'Trial Reels' Which allows you to post a reel that isn't shown to your followers, instead only going into the reels feed The key benefit here is it allows you to test a lot more without the pressure of your audience or the algorithm constraints of your current following You could post the same video 5 times as a trial reel, each with...
9 months ago • 1 min read
Hey team, Last month we got an extra 155,000 Instagram views for a client without creating any content or spending anything on ads... How? Reposting old content thats already performed well. Its as simple as going back a few months, looking at the best performing content and then reposting it. Its proven to perform once so it likely will again. Chances are a lot of your audience didn't see it at the time because Instagram don't show everyone your post, you've gained new followers since who...
10 months ago • 1 min read
Last week YouTube hosted a creator workshop and the #1 secret they gave away to increase the performance of your video content is to focus on improving your retention rate. Aka how long people watch your videos. Every social media platform is the same in this regard. They want people spending more time on their platform, so they reward content that keeps people watching for longer. How can you get people to stay watching your content for longer? #1. A powerful hook at the start of the video...
10 months ago • 1 min read