Hey team, Instagram have just dropped a big new feature And whilst most of the time, they're pretty lackluster, this one could be a game changer They've created 'Trial Reels' Which allows you to post a reel that isn't shown to your followers, instead only going into the reels feed The key benefit here is it allows you to test a lot more without the pressure of your audience or the algorithm constraints of your current following You could post the same video 5 times as a trial reel, each with a slightly different hook, to then test which works the best Once you know what performs the best you can push that video out to your whole audience, and jot down why it worked well to keep in mind for the next time you create content You can repeat these tests in future videos split testing your hooks, edits, video lengths, storytelling, audio, etc Allowing you to post more, test more and grow faster, without spamming your audience with similar videos all day I recorded a full video going over the updates you can watch here for more info Hope this helps Best, Josh P.S - I have re opened my consulting waitlist. If you want one on one help from me to grow your audience faster and generate more revenue, you can fill out this form here to apply. I will reach out if I genuinely think I can help you, I only take on 2-3 people per month to ensure I have the time to help them get the best results possible. |
Join 8,500+ subscribers for content and social media tips that have led to my clients gaining millions of followers online. Real lessons from real results.
Hey team, A couple months ago, I made a different kind of video for YouTube than usual. Instead of doing another quick tips video or sharing a take on what might be working… …I decided to sit down, go through all the recent updates from Adam Mosseri (Instagram’s CEO), and piece together the stuff that actually matters. It took a fair bit of time researching, sorting through it all, and scripting it properly… But I’m glad I did it. Because that video is now sitting at 107,000 views and still...
Hey team, The content game is evolving fast, and what worked a year ago is already getting stale… …Algorithms are shifting, audience attention spans are shrinking, and creators who don’t adapt will be left behind. But if you pay attention, you’ll notice patterns… …Certain content formats are crushing it right now, keeping people hooked, and driving insane results. And looking ahead in 2025, a few stand out more than the rest. Here are the three formats I see winning right now that are only...
Hey Team, I’ve put together a simple, no-fluff 4-day email course on Instagram lead generation. It breaks down the exact system that helped one of my clients pull in 2,700 leads from just one reel. Each day, you’ll get one short email with a key lesson: Day 1: Creating a lead magnet that actually gets people to sign up Day 2: Optimising your profile to turn visitors into followers and followers into leads Day 3: Getting traffic without spending a cent on ads Day 4: Automating the process the...