Join 8,500+ subscribers for content and social media tips that have led to my clients gaining millions of followers online. Real lessons from real results.
This formula got 107,000 long form YouTube views
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Hey team, A couple months ago, I made a different kind of video for YouTube than usual. Instead of doing another quick tips video or sharing a take on what might be working… …I decided to sit down, go through all the recent updates from Adam Mosseri (Instagram’s CEO), and piece together the stuff that actually matters. It took a fair bit of time researching, sorting through it all, and scripting it properly… But I’m glad I did it. Because that video is now sitting at 107,000 views and still growing. And it’s the best-performing video I’ve made in the past year. Now here’s what I want you to understand from this: This video worked because of one reason: It was genuinely useful. There wasn’t any trick to it. No viral format. Just something people could watch, understand, and apply. I probably spent 10 hours putting it all together, so that my viewers could get the full picture in about 10 minutes. And to me, that’s the real edge when it comes to content. If it actually helps someone whether that’s saving them time, making things clearer, or helping them grow… it tends to get shared. It tends to get watched. So take a moment to go through your content and ask yourself… ”am I trying to please the algorithm, or trying to make my viewer’s life easier?” Value > hacks. Every time. Catch you in the next one, Josh |
Grow Your Business With Content
Join 8,500+ subscribers for content and social media tips that have led to my clients gaining millions of followers online. Real lessons from real results.
Hey team, The content game is evolving fast, and what worked a year ago is already getting stale… …Algorithms are shifting, audience attention spans are shrinking, and creators who don’t adapt will be left behind. But if you pay attention, you’ll notice patterns… …Certain content formats are crushing it right now, keeping people hooked, and driving insane results. And looking ahead in 2025, a few stand out more than the rest. Here are the three formats I see winning right now that are only...
Hey Team, I’ve put together a simple, no-fluff 4-day email course on Instagram lead generation. It breaks down the exact system that helped one of my clients pull in 2,700 leads from just one reel. Each day, you’ll get one short email with a key lesson: Day 1: Creating a lead magnet that actually gets people to sign up Day 2: Optimising your profile to turn visitors into followers and followers into leads Day 3: Getting traffic without spending a cent on ads Day 4: Automating the process the...
Hey team, Instagram's CEO has recently dropped 17 different algorithm tips and growth hacks to help you understand Instagram and grow faster in 2025. So I went out and spent some time analysing his videos, interviews, and press releases to compile a list of the most effective tips to grow in 2025, direct from the source. Here are some key points you need to know: 1. Stories Are Your Secret Weapon Stories won't directly get you new followers, but they're crucial for growing your audience....