17 Instagram Tips Straight From The CEO


Hey team,

Instagram's CEO has recently dropped 17 different algorithm tips and growth hacks to help you understand Instagram and grow faster in 2025.

So I went out and spent some time analysing his videos, interviews, and press releases to compile a list of the most effective tips to grow in 2025, direct from the source.

Here are some key points you need to know:

1. Stories Are Your Secret Weapon

Stories won't directly get you new followers, but they're crucial for growing your audience. Here's why:

  • They keep existing followers engaged
  • Reduce unfollows significantly
  • Build stronger relationships

Think about it, if you're gaining 2,000 followers monthly but losing the same amount, you're stuck. Start posting more stories, and suddenly you're only losing a few hundred. Now you're actually growing by 1,500+ per month.

2. Carousels > Single Posts

Instagram's best practices confirm that carousels get better reach than single images.

Pro tip: Add text to your first slide for context and keep people scrolling. Even better, make your second slide equally engaging, as Instagram will often show this slide as the cover to people who didn't engage the first time they saw it.

3. Hashtags Aren't Worth Your Time

The CEO himself confirmed hashtags don't improve visibility anymore. Their AI has evolved to understand your content without them. Spend that time on creating better content instead.

4. High Production Value Might Be Hurting You

Unless you're working with luxury brands, being too polished can make your content less relatable. Focus on:

  • Telling better stories
  • Creating authentic content
  • Building genuine connections

Quick Tips That Actually Work:

  • Post 30-90 second reels for optimal reach
  • Reply to comments within 2 days
  • Be first to cover current events
  • Maintain minimum 720p video quality
  • Use audio in your content (but optimise for silent viewing too)

Want to see all 17 hacks broken down in detail? Check out my latest YouTube video here

To your success,

Josh

P.S. Looking for one on one help to grow your business on social media? Book a call with me at cleverpreneur.com and we'll see if/how we can help you crush it

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