Join 8,500+ subscribers for content and social media tips that have led to my clients gaining millions of followers online. Real lessons from real results.
An extra 824 followers from 60 seconds of effort
|
Hey Reader, The other day, I tried something a bit different... ...It took me all of 60 seconds, and it ended up getting my client nearly 60,000 views and 824 new followers without spending a cent on ads. Here’s what happened: I work with a podcast, helping them grow on YouTube, Instagram, and TikTok. For them, normally, we post:
But lately, I’ve been hearing that TikTok and Instagram are starting to push longer videos, so I decided to give it a go... ...I grabbed a 4-minute clip that had performed well on YouTube and chucked it up on TikTok. And here’s how it went: • 56K views • 824 new followers • More traffic to the main podcast Not bad for a quick experiment, aye? Now, does this mean you should go all in on long-form content? Not necessarily... ...But platforms are clearly shifting away from super-short clips, giving more reach to videos in the 1–3 minute range, sometimes even longer. This is because longer videos keep people watching longer, which means more ad revenue for the platform. So, if you’ve already got longer clips sitting there, chuck them up across platforms. It takes 60 seconds, and you never know what might happen. Worst case? You get a few hundred views. Best case? It takes off and brings in more eyeballs, leads, and sales. Hope this helps. Cheers, Josh P.S. - If you want our help growing & monetising your audience for you, whether that be consulting or done for you services, book a free call with me here and we'll see how we can help |
Grow Your Business With Content
Join 8,500+ subscribers for content and social media tips that have led to my clients gaining millions of followers online. Real lessons from real results.
Hey team, A couple months ago, I made a different kind of video for YouTube than usual. Instead of doing another quick tips video or sharing a take on what might be working… …I decided to sit down, go through all the recent updates from Adam Mosseri (Instagram’s CEO), and piece together the stuff that actually matters. It took a fair bit of time researching, sorting through it all, and scripting it properly… But I’m glad I did it. Because that video is now sitting at 107,000 views and still...
Hey team, The content game is evolving fast, and what worked a year ago is already getting stale… …Algorithms are shifting, audience attention spans are shrinking, and creators who don’t adapt will be left behind. But if you pay attention, you’ll notice patterns… …Certain content formats are crushing it right now, keeping people hooked, and driving insane results. And looking ahead in 2025, a few stand out more than the rest. Here are the three formats I see winning right now that are only...
Hey Team, I’ve put together a simple, no-fluff 4-day email course on Instagram lead generation. It breaks down the exact system that helped one of my clients pull in 2,700 leads from just one reel. Each day, you’ll get one short email with a key lesson: Day 1: Creating a lead magnet that actually gets people to sign up Day 2: Optimising your profile to turn visitors into followers and followers into leads Day 3: Getting traffic without spending a cent on ads Day 4: Automating the process the...